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I Teach 1st Direct Mail Brochures

national first grade teacher convention

My first stop as a Graphic Designer and Marketer was at Staff Development for Educators. In my role there as Creative Supervisor I was in charge of developing and designing SDE's national teacher conference product line.

SDE's business is primarily in direct mail, accounting for roughly 70% of their incoming revenue from all their teacher training programs. In a calendar year we would mail roughly 20 million pieces of direct mail to the US and Canada.

This national program was one of 4 national teacher conference programs that SDE runs every summer. I was the primary designer for all the "themes" for the national programs and I was the official designer for their ITeach1st program. I worked with this program for over 4 years, and during my time with the national programs I changed the way they looked at these pieces in terms of design, creating more dynamic presentations that were better at presenting key features and benefits designed to incite action from the teachers were were mailing these pieces too.

I have provided samples of each of the direct mail brochures I created during my time with SDE. Please feel free to take a look at them.

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