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Mount Sunapee Postcard Campaign

providing incentive to create more repeat business

During the 06-07 season I worked as the Graphics & Web Site Manager for Mount Sunapee Resort. This postcard campaign was one of our main goals during the season to encourage more repeat business as well as bring in new skiers and riders to the mountain.

The idea with this promotion was to get the names and addresses from all the people who filled out surveys in our base lodges. I worked with our in-house database programmer to create a database system that would be easy to use and flexible enough to grow year to year with all the new first time visitor information.

It was then the job of the receptionist to then run a pre-scripted report each week that would pull our all those first time visitors to the mountain and then compile that address information into a PDF document formatted into labels that were then affixed to the postcards and sent out at the end of each week.

The system was extremely effective in the sense that it was easy to enter the data into the system from the surveys and it also cut down on errors because the user interface had form validation built in. And over the course of the season we saw a return rate of about 3% for the postcards to redeem the $10's off that the cards offered upon redemption.

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