I am an experienced and successful direct marketer and campaign manager. I have Extensive experience designing communication strategies for advertisements, pamphlets, newsletters, logos, business cards, brochures, trade show marketing, posters, photography, web site design and e-mails. My background is heavily rooted in Graphic Design. Over the years this has developed into a sharp sense for direct marketing and communicaitons, which is what has prompted me to go for my masters in Direct Marketing.
I enjoy working in a collaborative eviornment, one of my greatest strengths is my ability to work well with others, maximizing opportunities for the team and the organization. I have extensive experience working with computers. I am fluent in both PC and Macintosh environments and my program specific expertise is in: Photoshop CS, Fireworks 8, Dreamweaver 8, Illustrator CS, InDesign CS, Flash Professional, Word, Powerpoint, and Excel. I am an eager and fast learner always looking for something new to learn and expand my skill set with.
I am responsible for the management, planning, design, and implementation of all communication pieces that Mount Sunapee uses. I design all manner of print communication materials from coupons to posters to postcards to direct mail campaigns. I also manage our vendors for list provision, printing, outsource creative, and some programming as well.
I am also the manager, designer, and programmer of Mount Sunapee web site and email communications. Finally I also manage the structure and strategy for Mount Sunapee's databases. This position requires me to be extremely organized, proactive, and willing to turn on a dime with the myriad of tasks that need to be completed on a daily basis.
June 2006 - Present
Mount Sunapee Resorts
Newbury NH
As the creative supervisor for SDE I oversee three designers and the work that they produce. My main area of focus in this role is on the public tuition events that SDE markets to teachers across the U.S. I am responsible for managing the creative process for all current and new programs we produce, including workflow and design concept. These communications take the shape of two and four color self mailing brochures, magazine advertisements, direct mail promotions, website and e-mail design, as well as trade show and event marketing. Each year we mail roughly 20 million pieces of direct mail accounting for more than 70% of the total revenue taken in by SDE.
April 2006 - June 2006
Staff Development for Educators
Peterborough NH
Working as the Graphic & Multimedia Senior Designer for SDE I am the designer of all digital content that is produced for SDE. This pertains to all e-mails, the entire company website (www.sde.com) and production and design of interactive flash presentations for various products. I am also the designer of all the BtoB marketing materials for SDE's customized training division, which has experienced consistent positive growth from a one million per year segment of business to a now five million dollars per year segment of business in the three years that I have been working with them.
March 2005 - April 2006
Staff Development for Educators
Peterborough NH
As a member of the graphic design team for SDE my responsibilities were to the design and production of many marketing pieces. Such as direct mail brochures, books, flyers, magazine advertisements, e-mails, web pages, and trade show marketing materials.
Jan 2001 - March 2005
Staff Development for Educators
Peterborough NH
As a freelancer providing graphic and web design services, as well as marketing planning services to small businesses. Has provided me the opportunity to work with a number of different industries and markets such as; business to business seminars, restaurants, insurance, real estate, and even education. Every project and client is unique in their needs and it's my job to make sure I meet those needs and achieve the clients goals in the most profitable way possible. I have been responsible for the design and construction of many company web sites, marketing plans, and direct mail promotions.
Jan 2003 - Present
Nelson Design Studios
Hillsborough NH
Masters of Science: Direct and Interactive Marketing
Mercy College 2005-present
Dobbs Ferry, NY 10522
Bachelor of Arts: Fine Arts
Concentration: Graphic Design / Communications
Keene State College 1997-2001
Keene, NH 03431
To obtain a list of references, please e-mail me.
I will be more than happy
to send them to you.
If you are interested in having NDS design your website or help you with your next marketing campaign email or call NDS at 603-325-2429.